Mr. Zhou views the car
Mr. Zhou poses with the car
Dato' Kong Cho Ha attends the opening ceremony of M1 EV
Mahathir bin Mohamad listens to the exposition of M1 EV
On December 2, 2010, the Kuala Lumpur International Motor Show (KLIMS) opened. KLIMS is one of the largest and most influential international motor shows in Southeast Asia. The exhibition involves four halls, with over 100 exhibitors. Japanese and Korean brands like Honda, Toyota and Hyundai as well as European and American brands like Chevrolet and Peugeot showed with strong lineups. Chery was the only exhibitor from China.
Located at Hall 1, with an exhibition area of over 400 square meters, Chery booth came with brands like Nissan and Suzuki. This time, Chery displayed a wide range of models including Camouflage TIGGO, A5 BSG, X1, EASTAR (B14), M1 EV, FULWIN 2 and H13, of which mini vehicles were highlights. The greatest attractions were M1 EV and energy-conserving A5 BSG. As the leading autonomous brand in China, Chery showed with the two models to fully demonstrate its tremendous strength in new energy R&D and sense of social responsibility as China’s No.1 autonomous automaker.
On the morning, Zhou Biren, general manager of Chery International; Sun Guang, general manager of Chery International Asia Pacific and South Africa as well as directors of the partner ALADO were showed around Chery booth by Paul Huang, general manager of the joint venture. Subsequently, Dato' Kong Cho H, minister of communications of Malaysia, was invited to the unveiling ceremony of M1 EV. He was showed around by General Manager Zhou and posed for a photo.
Most surprisingly, around 11 a.m., former Prime Minister of Malaysia Mahathir bin Mohamad visited Chery booth in the company of the government and technical staff. He showed great interest in Chery’s M1 EV, inquired into its technical characteristics, quick charging time and normal charging time, and walked around the model for nearly six minutes in the company of the expositor. The journalists and visitors besieged the booth, making M1 EV the shiniest star in the hall.
It was known that since Chery established the joint venture in Malaysia in 2008, its sales have increased steadily. Chery’s sales in Malaysia exceed 2,000 vehicles in 2009 and are expected to surge by 50% to 3,000. Remarkably, the main model EASTAR (B14), equipped with independently developed ACTECO 2.0L engine and DPO transmission, is powerful, fuel-conserving, up to Euro IV emission standard. Also, the spacious interior and a seating capacity of seven passengers not only satisfy commercial needs, but also cater to the needs of local families for more interior space due to larger family size. Besides, EASTAR is more competitive in price compared with similar models, was nominated for the MPV of the Year in Malaysia this year, and found favor with local consumers. It is believed that Chery will have a brighter prospect in Malaysia with the efforts of the joint venture.