Lifan320 Launches In Peru Leading Popularity Of Lifan Mini

On May 4, 2010, Altos Andes, exclusive distributor of lifan in Peru, held the launching ceremony of LF320 in Lima, capital of Peru, achieving a great success.
 
The ceremony attracted many local journalists from AUTO MUNDO, NITRO, AUTOMAS, COMERCIO, TROME coming to have spot report. During the ceremony, Mr. Augusto, brand manager from Altos Andes, made an introduction in the aspect of development of Peruvian automobiles, Chinese cars in Peru, description of lifan Group and main functions of LF320 and made answers to journalists. As learned, lifan Motors entered Peruvian market relying on LF520-CNG in 2007 and covered lots of market shares among Peruvian taxi. lifan Motors enlarged its popularity through holding lucky draw activity with newspapers. Alex Pan, lifan overseas director in Peru, said that in recent years, lifan Motors had some achievements in Peruvian taxi market. After LF320 came to the market, due to its outstanding appearance and similar with mini cooper matching customers’ taste, it is quite popular among the young.
 
During the launching, Altos Andes came out with the lowest retail price of LF320. Many journalists thought the price was very competitive among same-class cars. Meanwhile, combining with the characteristics of young customers, Altos Andes specially established LF320 DIY website. Customers can have “customized modification” to LF320 as per their own hobbies such as change paint color, stickers and wheel hub.
 
After the ceremony, the distributor held LF320 test drive activity. Many journalists and customers drove LF320. They generally agreed that the inner space of LF320 was wide and the handling was outstanding among same-class cars. According to Alex, lifan hopes to enter Peruvian civil market relying on LF320 which attracted many attentions during the auto show. Through carrying out series of promotions, LF320 is firmly believed to lead the popularity of LF MINI in Peru.