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From September 14th to 28th, Paraguay National Auto Show was held in Capital Asuncion. JAC staged its first appearance with commercial vehicles and passenger vehicles in the most mysterious inland country of South America.
This auto show has attracted various strong brands from home and abroad to attend and got high attention from the local government. From the very beginning of this auto show, JAC actively prepared by carefully choosing ideal booth place with 200 square meters and four modals of showed cars including JAC narrow-cabin light-duty truck, middle-cabin light-duty truck, A-class hatchback and A-class sedan. A customer working on food transportation ordered three narrow-cabin heavy-duty trucks on site and showed his high appraise to JAC light-duty trucks. Moreover, only one week after the auto show, JAC Paraguay partner received a lot of potential customers’ consultation, phone calls and visits.
Although Paraguay is an inland country in South America, but its superior geographical position has won the favors of many auto manufacturers. Since entering into Paraguay market, JAC faced fierce competition, but it never stopped looking for the strategies to overcome the obstacles and worked out the marketing strategies for Paraguay market. This auto show is proved to be a success in building JAC brand image and letting customers further understand JAC products’ excellent performance and laid a foundation for enlarging market shares.