Chery Speranza Participates In The Most Important International Auto Show Of Middle East & North Afr

On June 3, the 2010 AUTOMECH AKHBAR EL YOM opened ceremoniously in Cairo. The show, which will last for 5 days, is the most important world-class motor show in Middle East & North Africa, and it is also the only professional car and motorcycle exhibition in pan-Arab area and North Africa. The theme of this year’s show is “City of Cars Coming Back”, covering various types of vehicles, auto parts and components, auto repair equipment, maintenance products, tires, speaker systems and equipment, batteries, electro-mechanical systems, engines, safety systems and so on. Nearly 400 companies participate in the show, with total exhibition area exceeding 40,000 square meters. The show is expected to attract over 500,000 professionals and visitors all over the world.
According to the statistics of the sponsoring department, the 400 exhibiters come from more than 20 countries in 5 continents, including over 100 local Egyptian firms and 200 international enterprises. Speranza, local brand of chery, China’s biggest independent auto enterprise, also appears in the show with main model line-up of Speranza A113, M11, A516, A620 and Tiggo. This is the 4th time that Chery Speranza participates in this show. The person in charge of Chery’s marketing in Egypt said that after 5-year development, Speranza series have achieved great success with the differentiation strategy. With outstanding cost performance ratio, and brand and network advantages, Speranza’s market share and ranking keep rising. By May 2010, more than 45,000 Chery cars have been sold in Egypt, with market share exceeding 8%. In 2010, it is expected that Chery will become the top 3 in Egyptian market.