100 Brands including LIFAN Comes in “National Card”

Through 4-month assessment, Chinese Brand Research Institute issued the list of “National Card” on June 18th. 100 brands including lifan, LI-NING, LILANG, WANKE, SHINEWAY, ERIE and FOTILE are listed.
“Guards Parade” of enterprises
“National Card” refers to the enterprises or brands standing for Chinese national image.
 
The assessment started in February 18th and experienced the program such as election, bulletin and so on. Introduced by Mr. Zeng Zhanwei, dean of Chinese Brand Research Institute, the “National Card” assessed by Chinese Brand Research Institute is mainly based on following two backgrounds: on one hand, under the economy crisis, China makes many measures to build the market confidence. The assessment is to follow out the central spirit carried by an independent brand research and assessment institution; on the other hand, Beijing will have 60 anniversary guards parade on National’s Day this year. The assessment of “National Card” is undoubtedly a guards parade for Chinese enterprises since the national founding 60 years ago. In order to make a tribute to 60 anniversary, “National Card” will be the supreme glory of Chinese enterprises.
“National Award” announces publicly
“National Card” has elected 100 brands. Each industry will have not more than 3 enterprises in principle. The enterprises running in the election of “National Card” must comply with following conditions: the brand initial registered address must be within China; the brand establishing time must be over 10 years; the brand must have a higher popularity in the field; the sustainability of the brand must be strong.
On the basis of asking for suggestions from enterprises, AD industry, adversary industry and press industry, Chinese Brand Research Institute makes efforts to place the assessment to be justice, publicity and impartiality.
“Chinese Card” participates in group in Shanghai World Exposition
Chinese Brand Research Institute has got the authorization from China Post. Stamps of Riverside Scene at Qingming Festival will be published after the publicity of the assessment. The logo of listed brands will be printed on the stamps. Each brand has its own stamp and stamps of all brands are combined in a whole stamp to form a long whole stamp amounting on the scroll. In normal times the whole stamps are collected in the scroll, the roll will be pushed out when appreciating. It is the initial publicity for the scroll of Riverside Scene at Qingming Festival which has a high collective value. In the meantime, the organizer will publicize the book of “National Card” recording all stories of elected enterprises.
 In addition, the organizer is designing to entitle elected enterprises with “Chinese Card” and participate in Shanghai World Exposition in group in 2010 showing Chinese pride and glory to the world.